If you live as green as possible, it’s likely that you check for green symbols on labels.
They validate social and environmental concerns for both businesses and consumers, promising everything from healthier food to better stewardship of the land. With nearly 400 certifications worldwide, it can be difficult to understand what each one means and distinguish between legitimate seals of approval and marketing schemes.
BBMG, a branding and integrated marketing agency, recently released a Conscious Consumer Report. They tested 13 of the seals to see how 2,000 adults responded, in terms of recognition and alliance.